Pedro Earp is the Chief Marketing Officer for AB InBev, the world’s leading brewer, and the Chief of ZX Ventures, AB InBev’s global incubator and venture capital arm. Prior to becoming Chief Marketing Officer, Earp was the Chief Disruptive Growth Officer at Anheuser-Busch InBev. In that role, he launched and led ZX Ventures to help the brewer create new products on multiple fronts, including craft and specialty beers, e-commerce, homebrewing and retail activations.
Earp has spent his entire career at AB InBev, beginning in 2000 when he was a global management trainee in Latin America. During his tenure with AB InBev, Earp has worked in multiple divisions including marketing, consumer connections, and mergers and acquisitions. He is also a member of AB InBev’s Executive Board of Management. Earp holds a Bachelor of Science in Financial Economics from the London School of Economics.
Kraft Heinz, CEO
Miguel Patricio was appointed Chief Executive Officer effective July 1, 2019 and has served as Advisor to Kraft Heinz since May 5, 2019. Mr. Patricio has been Chief of Special Global Projects-Marketing at Anheuser-Busch Inbev SA/NV, a multinational drink and brewing holdings company and one of the world’s largest consumer goods companies, since January 1, 2019. Prior to that, he served as the Chief Marketing Officer at Anheuser-Busch Inbev SA/NV since 2012. Prior to his role as Chief Marketing Officer, since joining Anheuser-Busch Inbev SA/NV in 1998, he also served as Zone President Asia Pacific, Zone President North America, Vice President Marketing of North America, and Vice President Marketing. Mr. Patricio has also held several senior positions across the Americas at The Coca-Cola Company and Johnson & Johnson. Mr. Patricio also invests in the 3G Special Situation Fund III (the “Fund”); his investment represents less than 1% of the Fund’s assets.
ABInBev, VP Marketing Culture & Learning
Jodi Harris is Global Vice President of Marketing Culture & Capabilities for Anheuser-Busch InBev. In her role, Jodi leads a team to drive transformational change within the marketing culture at AB InBev. This is being achieved by igniting a passion for learning and creativity to innovate brand building through capabilities, creative excellence, colleague engagement & industry leadership.
Jodi began her career in Marketing over 15 years ago, starting in Market Research at Harris Interactive and TNS before transitioning to client-side in Consumer Planning at Ann Taylor and Diageo USA. She joined AB InBev in 2011 to craft the Global Innovation Insights agenda, and most recently lead Consumer Insights for the US business unit since 2015. Jodi has been named 2018 Internationalist of the Year by the Association of National Advertiser’ International division and a recipient of the 2019 BPeace Women Forward Award. She has spoken at numerous events including ANA Conferences, Cannes Lions, Advertising Week, Dubai Lynx, and Brand Innovators. Jodi is currently a board member with the Ad Council, committee co-chair with the ANA’s Education Foundation, and memer of the WFA D&I Taskforce.
Jodi has a master’s degree in Business Administration from the Crummer Graduate School of Business at Rollins College and a bachelor’s degree from SUNY – Buffalo School of Management. She resides in Brooklyn with her husband and six-year old twins.
Weber Shandwick, ECD
Jenna was recognized by Campaign's 2020 Frontier honors for "Conquering Creativity" and has been awarded by, and served on, juries for all the major global award shows. She led the PRWeek 2020 Campaign of the Year and her work is highlighted in 3 of Weber Shandwick’s Ad Age A-List rankings.
VP Brand Building Integrated Comms, Proctor & Gamble, Global
Pete Carter was born in Springfield, Massachusetts and graduated from Georgetown University before moving to Cincinnati, Ohio to join the Brand Management department at Procter & Gamble, one of the world’s leading consumer package goods companies.
During his 40 years at P&G, Pete has assumed increasing levels of responsibility and made numerous contributions to the business for some of the most popular consumer brands in the world. Specifically, he created new advertising campaigns for Pantene, Herbal Essences, Vidal Sassoon, Cascade, Dawn, Swiffer, Gillette, Duracell, Ariel, Tide, and Olay. His work on these brands has resulted in unprecedented levels of share growth, several Super Bowl ads, as well as numerous advertising industry awards like Effies and Cannes Lions.
Currently, Pete is the Group Vice President of the Brand Building Integrated Communications department, an in-house advertising and communications consultancy, consisting of 50 seasoned communications and production managers. Pete’s many contributions to P&G have culminated in his induction into the Harley Procter Marketer society in 2007, the Company’s internal designation for their elite marketers. To date, only 18 people have held this title in P&G’s 180-year history. Externally, Pete has lent his strategic brand-building expertise to The Ad Council and the Cincinnati Airport Board. He has been a featured speaker at SxSW, EuroBest, and the Cannes Lions advertising festivals, a jurist for the American Effie Awards, the Clios, and the Cannes Lions, and was published in the Harvard Business Review online edition.
Pete is married to Lisa Carter, a chef and home décor designer. They have 3 adult children and live in Fort Mitchell, Kentucky. Pete loves Italian food and Italian wine.
FCB NY, Co-CCO
Gabriel’s core belief is that agencies are clients’ business partners. His commitment to pushing creative boundaries to solve the toughest of business challenges has led to industry-changing work — or, as some clients put it, marketing “atom bombs.”
Built one of South Africa’s most revered and globally awarded creative agencies. CEO of Lowe London, UK’s second largest agency and then Global CCO of Lowe. Now Chief Creative Advisor to some of the world’s biggest companies and brands, including…abinbev.
Sibusiso (Sbu) Sithole
Co-Founder, The Odd Number S. Africa
Sbu Sitole is the Co-Founder and Chief Creative Officer of The Odd Number, South Africa’s Agency of the year 2017 and 2019 respectively. Since its founding in 2015, The Odd Number – one of the top 3 Independent Agencies in South Africa - has consistently won awards in all South Africa’s major award shows including The Creative Circle, the Loerie Awards, as well as the Pendoring Awards - most recently ranked most awarded agency to feature in the award show.
In 2018, Sbu was voted most admired Executive Creative Director in Johannesburg, and second most admired Executive Creative Director in South Africa 2019, in a local poll by leading advertising journal Marklives.com. In 2020, The Odd Number was the runner up to South African Agency of the Year, and most recently The Odd Number was ranked #3 Creative Agency in the EMEA region.
Co-Founder, Winnin Inc.
Gian Martinez is founder and CEO of Winnin. A software company born with the mission to empower creativity with data. Winnin Insights software helps brands to understand what their audiences want to watch in the online video universe. Winnin is partnering with ABI to evolve the brand's global creative processes to be more consumer centric, collaborative and agile with the help of data.
ECD, W+K India
Born in Chicago, Dean has lived and worked in Chicago, San Francisco, London, Shanghai and now New Delhi.
From 2009 to 2019, he worked for Apple in London as the Creative Director for Europe, the Middle East and Africa overseeing all creative in 64 countries. As part of the European leadership team, Dean helped set up Apple’s Marcom offices in London, Dubai, Moscow, Istanbul and Singapore, and his teams helped launch every iPhone from iPhone 3GS to iPhone 11.
In his earlier ad life, he was a CD on Nike at W+K Shanghai during the 2008 Beijing Olympics, and has created award-winning work for Nike, Levi’s, Audi and many other brands at agencies like BBH London and Butler, Shine & Stern in California. A lover of cultural misunderstandings and the jail time they can bring, he’s an avid traveller whose favourite vacation spot has to be North Korea. Or maybe Turkmenistan. Or Iran?