Winner

Aguila - Abuse Disclaimers

Category: Creative Potential

Winner

It’s mandatory for alcohol brands, in the whole world, to have a disclaimer encouraging smart drinking. These disclaimers have become irrelevant so, for women’s day, the biggest brand of the country decided to make them relevant again using stories of women who have been abused because of excessive drinking broadcast on the radio. Plus, we turned our idea into a platform, so any other brand can make consumers aware about the consequences of excessive alcohol consumption through its disclaimers.

Brand: Aguila
Lead Agency: MullenLoweSSP3
Zone: MAZ
Country: Colombia

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