Honorable Mention

Budweiser - B1 EDM Club

Category: Retail & E-Commerce

Honorable Mention

With nightlife shut down, our fans turned to the internet – so we found a way to bring nightlife to them there. We built B1 EDM Club and introduced ‘drinking at home while cloud-raving’ as the new way to connect with others during quarantine. Budweiser shifted offline channels online, creating live-stream raves at a branded Tmall store. We re-created happiness for consumers and re-ignited business for partners and brand. Crossing over with various brands to live-stream and continuously driving consumers to offline Budweiser partners, it was a win-win situation. And then, as things were looking up and bans were lifted, B1 expanded its effort from clubs to the F&B industry.

Brand: Budweiser
Lead Agency: draftLine
Zone: APAC
Country: China

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