Aguila - Beer Cap Project

Category: Creative Brand Strategy


In order to drive a positive consumer behavior change and position Aguila as a brand that wants people to enjoy life as much as possible, we took a bold step: we removed the Aguila logo from our own caps. In its place, we put the logos of food, transportation, and water brands on the caps – which could be exchanged for real products and services from those brands. We also invited other major beer brands around the world to join us in helping consumers live life to the fullest and enjoy everything, responsibly.

Brand: Aguila
Lead Agency: Mullen Lowe
Zone: MAZ
Country: Colombia

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