Blasfemia - Blasfemia VBIs
Category: Design & Packaging
Because of Argentina’s long history of wine production, traditions about how wine is consumed were very strong. In fact, due to regulations, canned wine wasn’t approved for sale in the country until November 2019. This presented challenges for us, not only as the first canned wine in Argentina, but as the first wine in the history of ABInBev. So we created an identity that responded to the positioning of our wine. We aligned with the innovative nature of our format from the color, typography and illustration point of view, so that Blasfemia would stand out on the shelf. The names and identities of our varieties respond to small everyday blasphemies that are usually questioned, and we even declared our principles, via “minifiestos,” on the back label to clearly express our personality.