Bud Light - Brown’s Fridge Store
Category: Retail & E-Commerce
Building on the success of the Cleveland Browns Victory Fridge, Bud Light wanted to make a lasting impression and build on the hope of a brighter Browns future. So it opened a store that sold one thing only: Bud Light Victory Fridges of all sizes. The brand teamed up with Browns super fan and WWE superstar “The Miz” to create a 90s style ad to announce the store, converted a run-down Cleveland storefront into an appliance superstore and took out a full-page ad in the Cleveland Plain-Dealer (the biggest area newspaper) to break the news of the store.Browns players and staff showed up to greet fans and open the store.