Bud Light - Joust
Category: Ad of the Year
To heighten the cultural relevance of Bud Light’s fictional medieval world, we forged a partnership with Game of Thrones, one of the most popular television shows, ahead of their much anticipated and talked about final season. The extremely famous show is well-known not only for its medieval setting, but also for its unexpected plot twists. So we launched our partnership in the most “Game of Thrones” way possible: with a completely unexpected commercial spot that combined our two worlds seamlessly.