Shortlist

Portfolio - Chelaton

Category: Design & Packaging

Shortlist

Christmas is synonymous with union, a time full of rituals as well as the exchange of gifts with those we love the most. In Peru, that usually means Paneton, a traditional Christmas bread – a gift so popular that Peruvians consume 1.4kg of Paneton per person during the season. However, due to the pandemic, this Christmas we were forced to keep our social distance and stay at home. So we created the “Chelaton de la Unión”: a unique 6-pack bringing together the most preferred Peruvian beers using the characteristic codes and packaging of Paneton.

Brand: Portfolio
Lead Agency: Houdini
Zone: MAZ
Country: Perú

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