Camden Town - Christmas Pack
Category: Design & Packaging
For Christmas 2019, we gave our packaging a life beyond beer by teaming up with clothing charity TRAID. With a soft change on all our 12 pack Hells Lager outers, we teamed up with illustrator Bodil Jane to create specially designed packs calling beer drinkers to follow three simple steps: 1. enjoy our fresh beers, 2. fill the empty box with clothing donations, 3. drop off their filled boxes with our pre-paid package at the post office. The filled boxes were delivered to Traid’s warehouse to re-use for a sustainable solution. Along with an influencer campaign in the fashion world, we created a mini pop up shop in our Camden arches to host press, and encourage consumers to participate.