Shortlist

Antarctica - Coisas BOAs Do Rio

Category: Retail & E-Commerce

Shortlist

With the pandemic and the beaches closed, the cariocas (people born in Rio de Janeiro) realized one of their biggest cultural icons was at stake: the traditional Biscoito Globo, a snack sold by beach vendors all over the city. Antarctica, having a carioca heart, could not let the good things in Rio cease to exist. So we bought a whole batch of Biscoitos Globo to help keep the factory open. The product became part of the “Coisa BOA Kit”, which was made available in Zé Delivery, our beer delivery app.. And since the beach vendors were unable to work, all the profits from the kits’ sales were donated to them and their families.

Brand: Antarctica
Lead Agency: California Media House
Zone: SAZ
Country: Brazil

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