Shortlist

Colorado - Colorado Amazônica

Category: Better World

Shortlist

Amazonia has been suffering deforestation, but consumers don’t grasp the depth of the issue and its impacts. As a brand that values the local biodiversity more than anything, Colorado wanted to help consumers understand – through beer. So we created a beer that changes its price according to a deforestation index. The higher the index, the more expensive the beer.

Brand: Colorado
Lead Agency: DAVID
Zone: SAZ
Country: Brazil

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