Shortlist

Corona - Connecting Travels

Category: Entertainment & Branded Content

Shortlist

In the face of complex socio-economic issues caused mainly by the pandemic, tourism was suffering. Corona’s purpose, which invites people to travel in order to connect with nature, meant we had a reason to support the tourism sector so that, once this moment is over, it could be waiting for us once again. Through Connecting Travels, Corona booked in advance 1200 accommodations, telling the stories behind each lodging via six documentaries. To participate, people could buy a sixpack and access the register through a QR code for a chance to win a week-long trip, once things are back to normal.

Brand: Corona
Lead Agency: draftLine BUE
Zone: SAZ
Country: Argentina

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