Winner

Corona - Corona Draught

Category: Innovation

Winner

With 2/3 of UK drinkers only drinking beer on draught, and nearly all of Corona’s volume in a glass bottle, we needed to create a solution that honored Corona’s most distinctive assets (bottle, lime,refreshment), whilst driving standout, elevating premium and delivering a new product experience. Therefore we created a never-seen-before draught tower that reinforced Corona’s brand assets, glassware that honored the design of our glass bottle, and a breakthrough new idea using micro-dosing technology and innovative dispense system that infuses Corona with natural fruit flavor.

Brand: Corona
Lead Agency: Hodges & Drake
Zone: Global & Europe
Country: GHQ & UK

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