Honorable Mention

Corona - El Clásico de la Historia

Category: Media

Honorable Mention

In the historical moment of Covid-19, in which soccer disappeared indefinitely in practically all continents, Corona returned the magic of this sport to the Mexican fans through an entertainment experience to enjoy in times of uncertainty and confinement. We created a completely new 90-minute soccer game. Based on analysis and detailed post-production, a team of 20 editors worked day and night, 7 days a week, for 45 days, selecting material, combining and synchronizing shots, and creating a completely new media format of a soccer game created from archival clips. The “game” aired on a Sunday prime time in national television, exactly like a real classic match.

Brand: Corona
Lead Agency: We Believers
Zone: MAZ
Country: MEX

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