Andes Origen - Gustito

Category: Successful Innovation Launch


Created in Andes’ original brewery in Argentina’s Mendoza wine region, Andes Origen Blonde, Red, and Blackare new beers made with pure malt and snowbreak water from the Andes mountains. To inspire consumers to trade up, the brand launched a campaign called Gustito, meaning “a good taste” and “to give ourselves a treat.”With a mind to doing things the way they were in the old days, the campaign used hand-drawn illustrations by French artist Jean Jullien and eschewed traditional OOH ads in favor of locally baked artisan tiles, permanently installed around the city of Mendoza.

Brand: Andes Origen
Lead Agency: New London
Zone: SAZ Rio de la Plata
Country: Argentina

< Return to Past Winners List