Harbin Beer - Harbin Back-To-Work Bible
Category: Creative Execution
Consumers were suffering from Covid, both physically and mentally, and needed to release their mental tension via genuine humor. Leveraging the format of the RED poster, a propaganda poster invented by CCP (China Communist Party) and widely leveraged by pop culture, we created a joyful and humorous Back-to-Work Bible, with a series of useful and easy-to-carry-out tips. The real-time social campaign offered tips to the working population during Spring Festival under impact of Covid-19.