Shortlist

Camden Town - Heroes Lager

Category: Product Innovation

Shortlist

It all started with an email we got from a nurse, saying how much she missed going to the pub with her colleagues after work to have a beer, and asking if we could send a couple of cases. We wanted to do more than that. So, we rebranded our classic Camden Hells Lager, known for its red can, to Camden Heroes Thank you Lager with a NHS blue can. All proceeds of every can sold were then donated to charities supporting healthcare workers. To make sure we were positively impacting our healthcare heroes directly, all NHS workers were able to claim a free 6 pack of Camden Heroes Lager on our webshop using their NHS email.

Brand: Camden Town
Lead Agency: Wieden+Kennedy
Zone: ZX
Country: UK

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