Winner

Budweiser - Kiss Bottles

Category: Design & Packaging

Winner

For Chinese Valentine’s Day, Budweiser found a way to celebrate LGBTQ pride out in the openby moving it away from Internet censorship and into the hands of lovers across the nation.We launched Kiss Bottles, a special edition bottle design to celebrate all kinds of love. Each bottle features either a man or a woman on it, and if you pair the bottles together, it appears that the two figures are kissing, in any combination. This empowered the people of China to represent their love, whoever they are, whomever they love, because all love is love.

Brand: Budweiser
Lead Agency: draftLine
Zone: APAC
Country: China

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