Winner

Bud Light - Jeff Adams

Category: Best Use Of Influencers

Winner

We believe that the future of marketing lies in putting the consumers at the center of everything we do, even INCLUDING them in our communications. When a heroic fan took a home run ball to the chest to save his beers during the World Series, Bud Light sprung into action. The Internet identified the man as Jeff Adams, a local Washington Nationals fan. We placed Jeff in the outfield at Game 6, wearing a T-Shirt with a picture of his face and the message “Always Save the Beers.”We leveraged our league partnership to put him in a TV commercial, which aired just 48 hours after he took the home run ball to the chest. And when the Nats won Game 7 just 24 hours later,we were prepared with yet another spot, celebrating our hero and Nats fans everywhere.

Brand: Bud Light
Lead Agency: Wieden+Kennedy
Zone: NAZ
Country: USA

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