Budweiser - One Team
Category: Better World
When COVID-19 stopped the world in its tracks, it also stopped the world of sports for the first time ever and led to the cancellation of many critically needed blood drives due to Americans social distancing and staying home. Budweiser sprang into action to help. We diverted our sports sponsorship dollars to convert empty sports stadiums into socially distanced Red Cross blood drive centers, and announced the initiative via an emotional film to unite the nation and inspire everyday Americans to act.