OB Lager - Project OB

Category: Creative Brand Strategy


To bring an almost dead brand back to life, we mixed “newtro” design (a trend among young Koreans of reinterpreting vintage styles) with Korea’s national love of characters. We redezigned our packaging and brought back our historic bear mascot, Lala Bear. We cast Lala Bear as the celebrity and main asset in our campaigns, which we augmented with brand merchandise like a fashion collection and summer beer swag.

Brand: OB Lager
Lead Agency: draftLine Seoul
Zone: APAC
Country: South Korea

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