Budweiser - Save Pub Life
Category: Better World
We wanted to ease cash flow for pubs in in a way that earned their respect and differentiated ourselves from other brewers. So we created a gift card program called Save Pub Life. Consumers could purchase a gift card to spend at their local pub in the future, giving the pub much needed cash immediately. To incentivise donation, we doubled whatever they put in. Plus, we created the first ever redemption platform, navigated legal & regulatory pitfalls, created a wave of noise in that reached the country’s main news outlets, released a content toolkit that pubs could adapt to use in social media to further their cause.