Winner

Budweiser - Save Pub Life

Category: Better World

Winner

We wanted to ease cash flow for pubs in in a way that earned their respect and differentiated ourselves from other brewers. So we created a gift card program called Save Pub Life. Consumers could purchase a gift card to spend at their local pub in the future, giving the pub much needed cash immediately. To incentivise donation, we doubled whatever they put in. ​Plus, we created the first ever redemption platform, navigated legal & regulatory pitfalls, created a wave of noise in that reached the country’s main news outlets, released a content toolkit that pubs could adapt to use in social media to further their cause.​

Brand: Budweiser
Lead Agency: draftLine Europe
Zone: Europe
Country: UK

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