Corona - Street Surfers
Category: Entertainment & Branded Content
With 75% of South African consumers living in the city we wanted to highlight scourge of plastic waste and to show them how the plastic they discard ends up in the ocean. We made a film that connected someone who lives in the ocean with a community of unsung heroes who live a thousand kilometres from it – a community of people who are viewed with suspicion, seen as dirty and considered a nuisance on the roads. We showed South Africans that “Street Surfers”are saving the planet by recycling plastic before it ever reached the ocean – and showed cities around the world that their plastic would end up in the ocean if it didn’t get recycled.