Winner

Budweiser - Tagwords

Category: Smart Use of Data

Winner

After desk research found precious pictures revealing some of the world’s greatest musicians holding a Budweiser in their daily lives, the brand knew it had an opportunity to connect with young consumers about music in an authentic and differentiated way. But the copyrights were just too expensive. So Bud planned to use the images without using the images. How? All the pictures could be found on Google via specific keywords.Budweiser spread those keywords in its communications and gave people a simple task: “SEARCH FOR…”The integrated campaign was unleashed via ads, posters, billboards, and posts on social media.

Brand: Budweiser
Lead Agency: Africa
Zone: Latin America High End
Country: Brazil

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