Honorable Mention

Pilsen Callao - The Colorless Label

Category: Better World

Honorable Mention

The pandemic has generated a severe economic, social and health crisis never seen before. Among those affected are the grocers (“los bodegueros”) – our friends and partners who sell our products. As key actors in the basic goods supply chain, they put their health at risk during the pandemic. To help them stay safe, Pilsen Callao, the brand that does everything for friendship, sacrificed the colors of its labels in order to save enough money to provide over a million face masks to these critical bodegueros.

Brand: Pilsen Callao
Lead Agency: Fahrenheit DDB
Zone: MAZ
Country: Perú

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