Camden Town - To the Pub
Category: Retail & E-Commerce
To support our customers in the on-trade and make sure their doors didn’t close forever during Covid-19, we developed a bespoke 500ml can with our seasonal illustrator and named it To The Pub.. A saying we all use and that we have missed saying. All proceeds from sales in off-trade and e-commerce were invested in free kegs for on-trade, via a buy-one-get-one purchase that ensured To The Pub would go on as an incremental tap next to our Hells Lager. We drove sales of Hells, got an incremental tap in pubs that has chances of being retained by Camden, and helped the hospitality industry at the same time.