Busch - Traditional Values
Category: Creative Brand Strategy
Busch has always stood for traditional American values – keeping it simple and focusing on what really matters in life. But recently, ridiculous consumer trends have left our blue collar fans feeling out of touch. So we brought them in on the joke and we highlighted the absurdity behind these trends the “Busch” way. We poked fun at pop-up shops and made one they would actually shopat. We made fun of social media language and translated it for our fans. We made fun of PSLs and gave our fans a Latte they love. And we reminded people to focus on what really matters in life with the Busch Wedding.