Shortlist

Skol - Trending Barbecue

Category: Media

Shortlist

Skol is a well-known Brazilian beer: light, jester-like and democratic. During the pandemic, people needed to laugh and have fun more than ever, but 2020 was also the year Twitter got intense in Brazil like never before: Pantanal burning, lockdown, politics, economic crises dominated the platform. Seizing on the insight that for Brazilians, barbecue is more than a social gathering, it’s a true Brazilian fun ritual, we hacked Twitter to make four central barbecue ingredients hit trending topics simultaneously.

Brand: Skol
Lead Agency: GUT
Zone: SAZ
Country: Brazil

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