Honorable Mention

Bud Light - Ugly Sweater

Category: Design & Packaging

Honorable Mention

Bud Light Seltzer gave fans a literal taste of the holiday season with a one-of-a-kind seltzer pack: Bud Light Seltzer Ugly Sweater! To get fans in the much-needed holiday spirit, the limited-edition pack featured three new fun, delicious flavors – Peppermint Pattie, Ginger Snap, and Apple Crisp (inspired by the most popular holiday moments) – along with Cranberry. The festive pack and cans feature a holiday design matching the season’s most buzzworthy fashion, ugly sweaters!

Brand: Bud Light
Lead Agency: draftLine US, GUT, Vivaldi
Zone: NAZ
Country: US

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