Bud Light - Ugly Sweater
Category: Design & Packaging
Bud Light Seltzer gave fans a literal taste of the holiday season with a one-of-a-kind seltzer pack: Bud Light Seltzer Ugly Sweater! To get fans in the much-needed holiday spirit, the limited-edition pack featured three new fun, delicious flavors – Peppermint Pattie, Ginger Snap, and Apple Crisp (inspired by the most popular holiday moments) – along with Cranberry. The festive pack and cans feature a holiday design matching the season’s most buzzworthy fashion, ugly sweaters!