Winner

Budweiser - Wind Never Felt Better

Category: Better World

Winner

Climate change feels too overwhelming for individuals to feel like they can make an impact.But Budweiser is a product Americans buy every day, so by making our production more environmentally friendly, we help them make a step toward being more climate conscious. So we built our own wind farm to offset the electricity used by Budweiser’s 12 US breweries. We stamped every product with a logo to communicate that we are brewed with 100% renewable electricity,and then wrapped advertising around this solution, starting with our Super Bowl commercial.

Brand: Budweiser
Lead Agency: DAVID
Zone: NAZ
Country: USA

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